White Claw’s latest hard seltzer is even boozier – WSVN 7News | Miami News, Weather, Sports
(CNN) – White Claw’s latest product is even wetter than the original.
Surge, a new hard seltzer now being launched in the United States, is sold in 16-ounce cans of 8% alcohol by volume. The product is available in blood orange and cranberry flavors and costs up to $ 2.99 per can.
In addition to Surge, White Claw is launching three new flavors of the brand’s original Hard Seltzer product, sold in 12-ounce cans with 5% ABV. The new flavors strawberry, pineapple and blackberry are available in a variety pack together with the brand’s best-selling mango flavor.
The line expansion comes as Hard Seltzer sales continue to grow and competition on the field intensifies.
Sales of hard seltzer via the retail channel rose 121% to approximately $ 4.4 billion in the 52 weeks ended March 27, according to Nielsen.
Really, one of White Claw’s main competitors announced its own 8% ABV drink last month. Really extra tough seltzer, also available in 16-ounce cans, comes in two fruit flavors: black raspberry and peach mango. Both brands have also added iced tea versions of their hard seltzer to their portfolios.
White Claw and Truly together account for about 75% of the hard seltzer market, according to Nielsen.
But large alcohol sellers are investing in their own seltzer.
Molson Coors announced Coors Seltzer last year and is working with Coca-Cola on Topo Chico Hard Seltzer, which became available in the US last month.
At the end of last year, Anheuser-Busch announced the Bud Light Platinum Seltzer with 8% ABV and this year started with the introduction of its Michelob Ultra Organic Seltzer. Anheuser-Busch also sells Bon & Viv, Social Club Seltzer, Natty Light Seltzer and Bud Light Seltzer.
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