SimplyGood Pizza Invites You to Do the Right Thing at Lincoln Eatery in Miami Beach


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Bring people together through their shared desire for a meal that they will generally love.

This is the inspiration for SimplyGood Pizza, a new collaboration between Haitian-American entrepreneur Max Pierre and chef Richard Fuentes.

Inspired by Spike Lee’s 1989 film Do The Right Thing, the duo’s new pizza pop-up at Lincoln Road Eatery aims to foster a sense of community by sourcing fresh ingredients from local farmers and suppliers while raising advocacy issues and adding diners be encouraged to donate for those in need.

Pierre is known in the nightlife, most recently for his work at Blind Barber, a trendy bar in a barber shop at the Nautilus South Beach Hotel. Puerto Rican native Fuentes worked as the Executive Sous Chef at BLT Prime and recently ran the kitchen at Nautilus South Beach’s Cabana Club.

When COVID hit, Blind Barber and the two friends decided to open a place where they could use pizza as a medium to tell a bigger story.

“What we strive for has many levels,” Pierre told the New Times. “As entrepreneurs in black and tan, we are aware of the issues affecting the Miami community. The world we are currently living in with the COVID pandemic and the reality of George Floyd made it clear to us that we must do something to make change and we want to inspire others to do what is right. “

“We are both immigrants and we are proud of that,” says Fuentes. “We’re working to identify the best ingredients in town and put together our rendition of what we think is good for those who don’t want a full dining experience. Essentially, we’re delivering a refined pizza experience in an approachable way.”


The “green” cake at SimplyGood Pizza.

Photo courtesy SimplyGood Pizza

Their pizza pop-up was added to the Lincoln Eatery’s list of fast-casual, artisan, and grab-and-go concepts last month, featuring a menu of traditional and unique Neapolitan-style pies. Highlights include a Gruyère mushroom and truffle tart ($ 15) and guava and cheese that pay homage to Miami’s Latin American roots with a combination of guava peel and whipped cream cheese sprinkled with lemon peel and grated pistachio ($ 8).

Proceeds from the sale of SimplyGood Pizza’s “The Right Thing,” a cheesecake (US $ 10) will benefit local charities and institutions, including Village (Free) DGE and philanthropic initiatives sponsored by Hungry Black Man.

Pierre and Fuentes have also added a cultural element to the concept and set up a “Wall of Fame” showing rotating art exhibitions. A collection of 46 portraits with iconic black figures is currently on display.

“Food is at the heart of our restaurant and we pride ourselves on making good pizza, but the experience component is still there,” explains Pierre. “The point we want to get across is that you can be a businessman and still engage your community in a number of ways.

“There is a separation between charity and entrepreneurship, he adds.” But we want to show how to bring these two worlds together. Hopefully one day this will be the norm. ”

Just good pizza. 723 Lincoln Lane N., Miami Beach; Open daily from 12 p.m. to 8 p.m.

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