Shoma Bazaar Food Hall in Doral, Florida, to Open in 2021
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An innovative food hall concept has found a home in Doral, and its founders are looking for creative, future-oriented providers to define a new wave of cultural convenience.
If you’re a chef looking for a place to display your wares, Shoma Bazaar signs new concepts to be part of the project. The 14,000 square meter area at the main entrance of the six-story Sanctuary rental community is slated to open in early 2021 and will include 15 stands for artisan food vendors.
Shoma Bazaar Founder and President Masoud Shojaee is delighted to share with local residents – and restaurateurs – their refined take on the food hall model, along with Vice President Development and Operations, John Hart.
“So many projects like this are themed and uniform, with all the stands basically looking the same, the signage is uniform, and the food is similar,” says Hart. “We have found this to be particularly the case in South Florida and we hope to create a dining and visual adventure for guests with Shoma Bazaar that is unique and different at every turn.”
Shoma Bazaar’s interior, designed by R&B in Wynwood, is divided into six unique zones: a café / bakery, beer garden, street food area, American and Asian themes, and a bar / lounge, each with its own culinary focus and appearance.
Rather than recruiting established trade names, Hart says his goal is to focus on creating an artisanal feel for what he envisions as a meeting place for the local community. While project creators are open to looking for talent outside of the state, they prefer to find cook-driven talent in their area.
A depiction of the Asian-themed dining area at Shoma Bazaar in Sanctuary Doral.
Photo courtesy Sanctuary Doral
F + B Hospitality, a Miami-based brokerage agency, works with restaurant owners interested in joining the Shoma Bazaar.
“We’ll be very picky – we’re looking for the heart of Miami and the young talent that is out there,” says Felix Bendersky, who owns the agency. “The business model was developed for start-ups or established brands, from food trucks to the transition to stationary and dynamic young talents. The most important thing, however, is that the culinary partners have passion and a desire to do something amazing.”
Names that sign up to become part of Shoma Bazaar offer an array of amenities to aid their endeavors. A great commissioner allows the chefs to create and execute anything they can dream up, while eight of the booths have hotlines that give customers a direct look at what’s going on behind the scenes in real time. Two large screen televisions – one in the bar / lounge and one in the beer garden – stream live feeds of the chefs in their element or allow users to host virtual culinary events such as cooking classes and mixology demonstrations.
Shoma Bazaar will also have a coordinated catering system for takeout, delivery and off-premise catering. Guests can order in different ways. On-site and off-site delivery is possible via a single app, which enables guests to order via their phones in the hall itself or directly at the counter with contactless payments.
“Given the current coronavirus environment, we will implement all necessary protocols to create a safe environment for our guests and team members,” said Hart. “We want to create a home for the 500+ residents of Sanctuary at Doral and the local community, while creating a destination for visitors from surrounding communities and towers. With everything that has happened in the past few months, we’re looking for the perfect Shoma To make place to bring the community back together in the best possible way. “
Shoma bazaar in the Doral sanctuary. 9400 NW 41st St., Doral; 786-605-0000; sanctuarydoral.com.
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Nicole Danna is a Palm Beach County-based reporter who has been reporting on the South Florida food scene for the New Times since 2011. She also enjoys drinking beer and writing about the growing craft beer community in the region.