McDonald’s McRib Returns to Miami After an Eight-Year Absence
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Some foods are becoming cult favorites. Sometimes only sold seasonally, these are the ones that appear on Instagram – usually with their own hashtag. Trader Joe’s Speculoo’s Cookie Butter, the In-N-Out burger and Miami’s own cinnamon rolls from Knaus Berry Farm are some of the products that have achieved this status.
Another returns to Miami.
From December 2nd, the McDonald’s McRib will be available for the first time since 2012. What makes this sandwich legendary? Some say it’s the barbecue sauce that sits on top of the pork patty and rests in a hoagie bun.
In a press release, McDonald’s vice president of menu innovation described the sandwich as “a popular menu item at McDonald’s since it was founded nearly 40 years ago,” adding, “For our customers, it’s more than a delicious, cheeky moment … it’s a time of year . “
The sandwich, which was launched in 1982, is considered one of the limited-edition chain’s most popular menu items. This time around, there is no word on how long the McRib will be available in Miami. (McRib fanatics can enjoy it all year round if they’re ready to travel to Germany.)
The last time the sandwich came up, McDonald’s printed its own ode on the McRib boxes:
“It’s the tell-tale mark of that spicy barbecue sauce that left its mark on your lips. The fact that the tender boneless pork is choked on it means there’s no way you can get away with this love affair.”
There’s no telling whether Mickey D’s will add a love note this time around, but it is giving away free McRib sandwiches to the first 10,000 people who have # Shave4McRibSweepstakes and tagging pictures of their “clean shaved cup, baby smooth face” on Twitter or Instagram @MC Donalds.
If that sounds a bit creepy, the idea behind it is that the McRib is so sassy and juicy that you have to shave your COVID beard to fully enjoy the experience. Of course, you don’t have to have a beard at all (so everyone can enter) – but you have to have a clean-shaven face to win a free sandwich. The winners will receive a code that can be redeemed for their free McRib.
Buy a McRib on December 2nd to promote the no-shave theme. Your purchase supports No-Shave November, a nonprofit dedicated to raising funds for cancer awareness.
The McRib is available as a carry-out, drive-thru, McDonald’s app or McDelivery.
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Laine Doss is the food and liquor editor for the Miami New Times. It was featured on Eat Street by Cooking Channel and in the Great Food Truck Race by Food Network. She won an Alternative Weekly Award for her contribution on what it’s like to wait for tables.