Maluma Launches Miami-Inspired Eyewear Collection With Quay
maluma Brillenkai – Credit: Courtesy Quay
Few people do summer style as well as Maluma. Now the Latin American pop star has teamed up with Australian eyewear brand Quay to bring us some bold, colorful frames for the summer.
The joint campaign, titled “So Much Sol”, is inspired by Maluma’s 2020 album Papi Juancho and the vibrant aesthetic of Miami, where the campaign was filmed. The novelties include Yada Yada sunglasses with rainbow frames, large aviator glasses with cobalt blue lenses (The Playa) and stylish oversized corrective glasses – all the warmth and color that characterize the look of the “Hawái” singer. Both the sunglasses and the optical glasses are unisex and offer a great statement piece for summer outfits.
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In contrast to some prominent fashion collaborations, Maluma (real name Juan Luis Londoño Arias) was a fan of Quay long before the joint collection; “Maluma has been wearing quays for years and this authenticity is one of the most important things we look for in an employee,” said Jodi Bricker, CEO of Quay, in a press release.
Maluma, meanwhile, tells Billboard that he was inspired by Jennifer Lopez’s 2019 Quay line, saying, “I saw Jennifer Lopez a few years ago when I was part of a big campaign with Quay and when I saw her I wanted to be a part of it . I always wear Quay. “
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The native Colombian is happy to share his eccentricity with the fans and says: “As an artist, I’m not afraid to wear different things and show my style boldly. I want my fans to be confident and able to express themselves freely with these designs too. “The superstar (who became known for rocking killer sunglasses) adds that” glasses are a statement piece to me “and” Me have the feeling that glasses have replaced shoes as a statement for someone ”.
In addition to cementing his fad, Maluma has been busy preparing for his upcoming Papi Juancho tour in the US, which will begin on September 2nd (see tickets here). The tour announcement came just a month after Maluma released his new EP # 7DJ (7 Días en Jamaica).
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The So Much Sol collection is available now on Quay.com with sunglasses starting at $ 55 and frames starting at $ 95.
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