Hard Rock Stadium in Miami rethinks the drive-in movie typology | News

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Rendering of Hard Rock – via Miami Herald.

“It is a fundamental human need to physically experience and celebrate events and experiences together, and we try to provide options for everyone where they can safely be socially distant and socially present at the same time.” – The Miami Herald

The Covid-19 pandemic, which continues to change our daily lives, is causing a soccer franchise to rethink a classic from the 1950s: the drive-in cinema. The functioning of your standard cineplex today is not conducive to maintaining the various social distancing guidelines. However, the classic model of the drive-in, which became popular in the 1940s and 1960s with the advent of the automobile, allows safe distancing by not sacrificing the desire to see the latest movies on the market. Hard Rock claims to be able to accommodate up to 230 cars with toilets and concession stations. An open air theater would also be available on the outside of the stadium.

A date has not yet been published as to when or whether this proposal will be implemented. Only a handful of renders show what could be. Still, Hard Rock begs the question of whether returning to this classic style of movie experience can temporarily bring a sense of normalcy back into everyday life.

Rendering of Hard Rock - via Miami Herald.


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