“From Miami Beach With Love” Campaign Aims to Lure Visitors
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On May 27, Miami Beach restaurants were allowed to occupy 50 percent of their dining rooms, but many restaurants are still not seeing the business they would normally be running.
Today the beaches in Miami-Dade are officially allowed to reopen, which is another step towards normalcy.
Miami Beach restaurants and hotels face a long road to recovery. Coronavirus, protests, and a city-wide curfew don’t fit the vision of a place better known for swaying palm trees and the light mist of mojitos and sea air.
The Miami Beach Visitors and Convention Bureau (MBVCA) is calling on local travelers and locals to return to the beach with its new From Miami Beach With Love campaign.
The campaign focuses on some of the chefs and foodies who made videos. Gio Guitterez from Chat Chow TV, Andrew Zarzosa from LT Steak and Seafood, Adrian Gonzalez from David’s Cafe, and Benjamin Goldman from Planta were all hired to answer the question “Why I Love Miami Beach” in the film.
Additionally, those who share their Miami Beach experience on Instagram (@experiencemiamibeach), Twitter (@miamibeach) and Facebook could win an experience box of goodies from famous Miami Beach establishments such as the Betsy Hotel and Joe’s Stone Crab.
According to Grisette Roque Marcos, executive director of the MBVCA, the campaign is aimed at people within an eight-hour drive of Miami Beach, as well as locals who want to reconnect with the city’s restaurants, beach, and attractions. “The goal is to attract people here while supporting local businesses,” she says. We want to invite people back to the beach and get back to the sun. “
Marcos says Miami Beach restaurants have a big focus. “I think restaurants are slowly returning. There’s that extra footprint on Ocean Drive and Lincoln Road, and I think that helps,” she says, citing the city’s decision to block roads to vehicle traffic for the extra Create space for outdoor seating.
The MBVCA executive is quick to point out that locals in particular can benefit from this reopening time. Less crowds mean no traffic jams and plenty of parking. “We want our residents to experience Miami Beach while it is not so crowded. Sometimes we ignore our own garden. Now is the perfect time to stay.”
Marcos also points out that Miami Spice, usually a two-month diner-diner promotion, began earlier this year. The promotion, which has already started, runs through September and offers $ 25 three-course lunches and $ 39 three-course dinners at participating restaurants. “What a great opportunity to try a restaurant you may not have gone to.”
Marcos suggests exploring the city beyond South Beach. “I would suggest parking your car on 21st Street and walking north on the boardwalk. You have a beautiful view of the ocean. There is a lot of beauty and diversity in Miami Beach.”
If all that walking is whacking your appetite, take the advice of Gio Guitterez, who raves about South Beach’s macchialina in his video. “It’s incredibly Italian to share food.” After almost three months of no human contact, it sounds like a great idea to share a meal while supporting a local restaurant.
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Laine Doss is the food and liquor editor for the Miami New Times. It was featured on Eat Street by Cooking Channel and in the Great Food Truck Race by Food Network. She won an Alternative Weekly Award for her contribution on what it’s like to wait for tables.