Broker Chad Carroll Is Wildly Busy Selling Miami Mansions

  • Chad Carroll closed $ 300 million worth of real estate deals in Miami in 2020.
  • In January alone, the top broker signed contracts worth $ 150 million.
  • He shared the daily schedule keeping him in focus when hordes move to Florida during the pandemic.
  • You can find more stories in Insider’s business section.

2020 was a big year for Miami real estate agent Chad Carroll, who leads a team of 39 realtors who have closed more than $ 300 million in deals. That’s a sum that makes him Florida’s top agent.

But in January he signed $ 150 million in homes. That is half of the previous year’s sales in just one month.

Carroll is one of the agents serving the demand due to the influx of buyers flocking to Florida during the pandemic. The migration of hedge funders, startup owners, and other deep-pocket Americans attracted by warmer climes, lower taxes, and a newfound work culture has accelerated the Sunshine State’s luxury real estate market, according to a Redfin report.

In the last three months of 2020, Miami’s luxury sales increased 55% and the average price of luxury homes increased 18%, according to Redfin.

The hours are long and the pace is fast, with homes selling 53 days faster than 2019. Carroll told Insider that he has never seen so much interest in swanky real estate in Miami and that local demand has “increased tenfold”. It has more than $ 10 million and more than $ 20 million in revenue than ever before, he added, and “Developers can’t develop products fast enough.”

Carroll, 35, entered the South Florida real estate scene during the 2008 financial crisis when he moved to the state to study the market that was badly hit by the downturn. He said he worked 16-hour days, seven days a week, doing everything possible to learn more about the business, and joined the cast of “Million Dollar Listing Miami” (a spin-off of the popular Bravo reality show which aired for one season). His clients include television personalities as well as high-profile financial and technology executives.

Chad Carroll


Courtesy of the Carroll Group

According to Real Trends, Carroll leads the Carroll Group, the # 4 team in Florida, by sales volume.

Routine is key for Carroll, who handles a variety of multi-million dollar real estate demonstrations between customer calls, contract negotiations, closings, and networking events.

He let Insiders take a look at his typical day from 6 a.m. to 10 p.m.

6 o’clock in the morning

Carroll is up at 6 a.m. every morning with no alarm. The house is located in Hallandale Beach, an enclave about 20 minutes north of downtown Miami. He lives in a modern Mediterranean-style house by the water.

He’s having a cup of coffee and walking his 3-year-old French bulldog, Max, before talking to his father on the phone every day. His father, a doctor, lives in Ohio but often travels to Miami to visit him.

Chad Carroll dog max

Carroll’s dog max.

Courtesy of the Carroll Group

He trains at half past six. He blocks time for movement every morning, which he sees as a mental escape. As a water sports fan, he goes stand-up paddleboarding or wakeboarding when he can.

Then his fiancée, Colombian swimsuit designer Juliana Villa, cooks a quick breakfast for both of them before going to the office.

9 am

When he gets to the office, the day starts with calls, emails, and demonstrations. He likes to spend the first few hours answering emails and negotiating offers for buyers and sellers.

At 10:30 a.m. he makes his way to the demonstrations. He enjoys taking customers to demonstrations on his boat – a Sunseeker Manhattan 52 yacht that is on the resale market for more than $ 500,000 – to give them a taste of the Miami lifestyle. Many properties come with their own docks, Carroll said.

Carroll’s most common cruises are the Intracoastal Waterway, which runs parallel to the Atlantic Ocean, as well as the Miami and New Rivers throughout part of South Florida, which extends north from Miami to Fort Lauderdale and Palm Beach.

4 Tahiti Beach Island Road, Coral Gables, FL

Carroll’s $ 36.5 million listing on 4 Tahiti Beach Island Road in Miami’s posh Coral Gables neighborhood.

Courtesy of the Carroll Group

He holds a number of trophy lists, from a 10-bedroom property on 4 Tahiti Beach Island Road in the Coral Gables neighborhood on the market for $ 36.5 million – which includes an elevator, theater, and pool – to a $ 18.9 million six-bedroom mansion at 580 Sabal Palm Road in Miami that has an outdoor kitchen. Potential buyers are delighted with the stunning swimming holes and expansive lawns, he said.

“Ultimately, I’m not just selling a property,” he said. “I’m selling a whole experience. I love selling the high-end lifestyle.”

4 Tahiti Beach Island Road, Coral Gables, FL1

Another view of 4 Tahiti Beach Island Road.

Courtesy of the Carroll Group

13 o’clock

Carroll loves taking customers out for lunch and visits restaurants like Kiki on the River, he said. It’s a popular place for Greek food on the banks of the Miami River, and he enjoys going there on his boat on weekends.

Real estate presentations and listing appointments with clients continue until late afternoon. Carroll often still answers calls and emails over 5.

400 Tamarind Drive, Hallandale Beach

Carroll’s $ 5.39 million listing on 400 Tamarind Drive in his hometown of Hallandale Beach, north of Miami.

Courtesy of the Carroll Group

He usually phones late at night, he said, until 8 or 9 when he tries to quit work. But it is common for him to work until the lights go out. He tries to go to bed as early as possible when he’s not entertaining customers.

When he’s chatting or dining out, Zuma Miami, Il Gabbiano, Bourbon Steak Miami, and Kuro are his favorite places to eat, which he switches between a few times a week, he said. South Florida restaurants are still full despite the pandemic, Carroll said, attributing the craze to Miami’s ample outdoor seating.

“The restaurants did a great job of safely setting up tables so that you could socially distance yourself from other people, and we were totally comfortable,” he said. “For waterfront restaurants, you can pull up right there and they’ll set up an entire table setting on the boat so you can have a socially distant, private dinner.”

Then it’s back home to end calls.

22 O `clock


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