Bring Miami’s Iconic Nightclub E11EVEN Home With Its New Vodka
Photo credit: E11EVEN
The doors of Miami’s legendary 24/7 mega-club E11EVEN may be closed for the time being, but you can still get a taste of the lifestyle it embodies when you’re at home as the first nightclub brand E11EVEN vodka is just about to hit was brought to market.
E11EVEN Vodka was created by CEO, Chairman and Haute 100-Lister Nikki Simkins and aims to give a taste of the “Miami Spirit” that evokes a sense of curiosity and innocent infatuation. Not only does E11EVEN vodka make a difference in being the very first nightclub brand spirit, it is owned by women too.
E11EVEN vodka is another example of how the E11EVEN brand is far from just a nightclub – it’s a whole lifestyle. Now the vodka is making its way through Miami and beyond, so you can enjoy it from anywhere in Magic City.
To celebrate this launch, we sat down with Simkins to discuss the process of making E11EVEN Vodka, how it embodies the Miami lifestyle, their cocktail, and more.
Photo credit: E11EVEN
HL: Tell us about the launch of E11EVEN Vodka. How was this process?
NS: The start of E11EVEN Vodka was challenging and really fun. It was challenging because I insisted on creating the best vodka in the world that embodied the spirit of Miami. It was fun because I got to work with really great people to make this happen. We found a fantastic master distiller in Miami and ran hundreds of taste tests until we found the perfect spirit. Once we knew we had the best tasting vodka, we set out to create the bottle. The vision for the design of the bottle was, “How do I put Miami in a bottle?” Since we knew we were putting the brand name E11EVEN (on the bottle), everything had to be increased – it had to stand out. We went with a flashy Miami blue neck sleeve, translucent frosted glass, and an easy-to-remove cork.
After completing the liquid and bottle, we signed up with the most famous and respected alcohol merchant in the country, Southern Glazer’s Wine and Spirits. We then began adding E11EVEN Vodka to the menus of the best restaurants and bars in South Florida, as well as the shelves of liquor stores. E11EVEN Vodka is also available online for national shipping. After three years I am very happy to be able to (finally) introduce E11EVEN Vodka to the world!
HL: Why did you decide to put a vodka on the market as opposed to another spirit?
NS: One night after drinking too much tequila, I woke up with a terrible hangover! I started researching how to remedy this and came across tons of articles talking about congeners. Congeners are toxins – literal chemicals like acetone and acetaldehyde – found in alcohol after the fermentation process, causing hangovers. From all types of alcohol I have learned that tequila has the highest congenerational values and vodka the lowest (congenerational values) and is the cleanest! I’ve always been very interested in health and wellness and am very aware of what I’ve put into my body. From that day on, I became a vodka drinker.
E11EVEN Vodka is purely natural and gluten-free, contains no carbohydrates and no sugar, is vegan and keto-friendly and is distilled six times from 100 percent organic maize grown in Florida without GMOs.
Photo credit: E11EVEN
HL: Why did you bring E11EVEN into the launch of this vodka and make it the first ultra-premium nightclub branded vodka?
NS: E11EVEN Miami is one of the most famous clubs in the world and the world’s top-selling nightclub per square foot. The E11EVEN brand is a lifestyle and people trust E11EVEN to make things better. It’s about crushing the day and owning the night, living your best life and having fun – being an E11EVEN! E11EVEN Miami really changed the landscape of nightlife, and that’s exactly what we want to do with vodka. With my husband’s involvement at E11EVEN Miami, I’ve lived with the brand since it was founded in 2014 and I know it all too well.
HL: How does E11EVEN Vodka epitomize the Miami lifestyle?
NS: E11EVEN Vodka is all about Miami! It is a place that we love and that is very dear to our hearts. So it was extremely important that all aspects of the product are made here (it is entirely sourced, distilled, and bottled in Miami). The sexuality of the name, the suppleness of mind, and the colors of the bottle – it’s all very Miami. The city exudes so much culture and incredible energy … who doesn’t want to be in Miami? And for those who don’t, they can order a bottle online and sample the spirit of Miami from the comfort of their own home
HL: What is your favorite way to drink E11EVEN vodka?
NS: I like to drink it on the rocks with four lemon wedges squeezed in it. It’s also great for simple and complex cocktails!